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National Repository of Grey Literature

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Propagace firmy Agricoletech, s. r. o. se zaměřením na veletržní aktivity Horáková, Petra Horáková, P. Propagace firmy AGRICOLE TECH, s. r. o. se zaměřením na veletržní aktivity. Bachelor thesis. Brno: Mendel University in Brno, 2016. The bachelor thesis is focused on the design of trade fair activities for the agricultural company. The characteristics of exhibitions and trade fairs and their importance in marketing mix are presented. An analysis of the external and internal environment of the company is processed. Part of the thesis is a questionnaire survey among visitors and exhibitors at agricultural fairs. Detailed record

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